Email
marketing is one of the best cost effective approaches you can take to
share information to your present and eventual clients. Some of the
best email practices to generate better leads are discussed below.
Email Marketing Best Practices:
Always test: Before sending away your marketing mail to the potential customers, it would be wise to test it by sending the mail to your own account with different email clients. This will be helpful to view how it appears in the Inbox of different mail services. Even, some hosting companies are providing the facility of previewing the mails before sending and this can also be the ideal option.
Incentives to increase
open rates: When they see a marketing mail in their Inbox, most of the
readers just do not open the mail or otherwise they delete it. But, the subject line should be created in an attractive manner and it should motivate them to
open it. For instance, adding some incentives in the subject line can increase
the chances of opening by 50%. But, here you should never exaggerate things
with a view to attract subscribers to open it. It should be honest and be aware
of the spam filters as well.
Logo: According to eye
tracking studies, it has been found that people are looking for logo of the
company, who is sending them mails on the upper left as they believe this type
of mails to be reliable. Even though, this might seem to be a unimportant
alteration, it will surely generate more leads.
Compelling subject
line: In addition to adding
some incentives in the subject line, it would be wise to make sure that the
subject line is compulsive and create interest in opening it. To attract more leads,
it would be wise to think about creating clever, well-thought, attractive and
honest subject line.
Auto-responders for
subscribers: It would be wise to ensure that whenever a new user
subscribes for your newsletter by providing his mail ID, just immediately send
an auto-responder thanking him for subscribing. Otherwise, there are chances
that he might forget about subscribing and might opt for sending your mail to
spam filter, which will turn your efforts to be a waste. Also, when sending
auto-responders, you can include details about some attractive offers available
for your products or services for some weeks or months to come.
Always test: Before sending away your marketing mail to the potential customers, it would be wise to test it by sending the mail to your own account with different email clients. This will be helpful to view how it appears in the Inbox of different mail services. Even, some hosting companies are providing the facility of previewing the mails before sending and this can also be the ideal option.
Hope this provides
you with required principles for email marketing for a better services.
